Today [UNVRS] Ibiza announced the return of elrow for summer 2026!
The happiest party in the galaxy will be hosted every Saturday, from 6 June to 3 October!
Our point of view: this is a party not to be missed!
[UNVRS] media team said:” With the arrival of its second season, elrow at [UNVRS] has become a defining fixture of the Ibiza summer. The debut residency transformed Saturdays into a space of collective celebration, and the brand returns in 2026 with Enter The WORTEX: a gate to escape the routine and get into a parallel world where madness is the only rule. Running from 6 June to 3 October, each Saturday becomes a gateway into elrow’s ever-expanding imagination.
Rather than presenting a simple sequence of parties, elrow at [UNVRS] constructs the season as a living, evolving universe. Each Saturday activates an autonomous creative space — a place to escape routine and immerse oneself in imagination, colour and collective joy This approach defines the essence of elrow: creating immersive worlds where the audience doesn’t just observe, but steps inside and takes part.
Founded in 2010 by Cruz Arnau and Juan Arnau, elrow is the contemporary expression of a family legacy that has been tied to entertainment since the late 19th century. Spanning six generations, that heritage has evolved with each era without losing its identity. Milestones such as Florida 135 and Monegros Desert Festival form part of an DNA that continues to shape elrow’s understanding of club culture as celebration, shared ritual and a space for freedom.
This trajectory has established elrow as one of the most influential creative forces in contemporary immersive entertainment. With over 650,000 attendees annually, more than 60 events per year across 45 countries, and a presence in over 200 citiesthroughout its history, the brand has developed a global format capable of travelling the world without losing its character. All of this is brought to life by an international team dedicated to designing experiences that transcend the traditional club format.
The partnership with [UNVRS] allows this vision to scale up further. Conceived by The Night League, the venue offers the ideal context for elrow’s imagination to dialogue with architecture and technology. Here, worlds are not decorated, they are built.
Throughout the 2025 season, elrow transformed Saturdays at [UNVRS] into a universe of their own. Worlds such as Nowmads: New World, Hallucinarium and Neo Kaos Garden — the latter created in collaboration with artist Okuda San Miguel — opened up a kaleidoscopic landscape where art, music and performance merge organically. Artists including Fatboy Slim, Eats Everything, Patrick Topping b2b Green Velvet, Olive F, Cloonee, Tini Gessler and Andrea Oliva shaped The WOW Factory week after week, consolidating a collective experience rooted in diversity, freedom and awe.
For the 2026 season, elrow will unveil six distinct worlds at [UNVRS], each with its own visual identity and narrative. Four return as emblematic universes already recognised by the audience, while two brand-new creations join the programme, expanding the creative scope of The WOW Factory and opening new artistic directions. One of these new worlds will be revealed at the Opening Party on 6 June 2026, conceived specifically for the scale and architecture of the venue; the second will appear later in the summer, ensuring each Saturday retains an element of surprise and transformation.
Among the standout universes is Neo Kaos Garden, the collaboration with Okuda San Miguel, A hybrid ecosystem where the organic and the digital coexist in harmony. Geometric creatures, magical animals and impossible figures inhabit a landscape guided solely by the pulse of the music, inviting unfiltered expression and absolute freedom. Conceived as an artwork experienced from within, this world bridges new ways of understanding art and club culture.
Alongside it exists Delusionville 2.0, created with artist Ron English, where pop, absurdity and satire collide in a hyperbolic visual narrative that defies logic. Inheriting the irreverent spirit of the POPaganda movement, this world unfolds as a territory where anything can happen, encouraging the audience to embrace the unexpected.
The journey continues with Nowmads: New World, a fully elrow-designed sensory odyssey that places the audience at the centre of a constantly shifting ecosystem. Immersive visuals, moving structures, suspended acrobats and futuristic creatures build a ritualistic, nomadic landscape where the real and the dreamlike merge. And with Hallucinarium, created by Alex Grey & Allyson Grey, the space becomes a contemporary temple: an introspective journey of visionary art, energy and technology, where fractal projections, luminous anatomies and expanding symbols accompany every beat.
All of this creative universe is supported by a monumental production scale. 360º scenography, interactive installations, giant sculptures and special effects fully transform the space, while more than 300 performers — acrobats, actors, dancers and roaming characters — interact continuously with the audience. Thousands of bespoke costumes, masks and props handcrafted in elrow’s own workshops, combined with explosions of colour, confetti, inflatables and live transitions, keep the experience in constant motion.
Behind this spectacle lies a machine as precise as it is invisible. Each show comes to life thanks to the work of 40 technicians, 10 logistics specialists, 10 stage managers coordinating every detail, and a team of over 160 people working behind the scenes from the office. In total, 18 shows will shape a season set to define elrow’s summer at [UNVRS], reaffirming that the magic experienced on the dancefloor is the result of a unique creative and human structure.
“At its heart, elrow is about creating worlds people can truly step into. Worlds
you don’t just see, but feel, explore and get carried away by. During our 2026
residency at [UNVRS], we will take that immersion further than ever.
Every theme becomes a complete universe: a story you enter, an atmosphere
that surrounds you, characters and colours that pull you into a different reality
for a few unforgettable hours every week.
The WOW factory coming to life isn’t just a phrase… it’s the
sensation of being inside those worlds, of losing yourself in the art, the madness
and the joy the moment you arrive.”— Cruz Arnau, Co-Founder & Brand Steward of elrow
Throughout the season, The WOW Factory will transform [UNVRS] into one of the essential destinations in the Ibiza summer, reaffirming elrow as one of the most distinctive and recognisable propositions on the international stage, while consolidating a creative alliance that continues to evolve, always in motion.”
Here you have the billboard!
